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KMID : 0861119990030020001
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Korean Journal of Oriental Preventive Medicine
1999 Volume.3 No. 2 p.1 ~ p.23
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Determinants of Utilization of Oriental Medical Services and Policy Implications
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Byun Jin-Seok
Lee Sun-Dong
Kim Jin-Hyun
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Abstract
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The purpose of this paper is to survey the current status of service utilization in oriental medicine, to identify the determinants of consumers’ decision in the service utilization, and then suggest policy implications for promoting the consumers’ utilization. A multiple regression model was adopted to analyze the factors that influence consumer’s decision in purchasing the oriental medical services. Data used in this research relied on National Survey Data conducted by Korea Institute of Health and Social Affairs, and sampling survey. The results could be summarized as follows.: 1. the number of visits to oriental medical institutions has shown an overall increase during the last decade since the inception of health insurance for oriental medical services. It still, however, revealed a relatively iow figure to western medical services. 2. the main factors, after controlling demographic variables, that determine consumers’ selection between oriental medical services and western medical services are considered to be price, belief in effectiveness of services, waiting time for service. Implications for policy recommendation include 1. to reduce a barrier to service utilization by discounting dramatically the price of herb medicine, which is believed to be crucial in expanding market share, 2. to encourage consumer’s belief in clinical effectiveness through a specialization in competitive services compared with wertern medicine, 3. to keep the affirmative image among consumers alive through an active participation of oriental medical doctors in community activities, 4 to change the health care system in favor of oriental medicine in the long run.
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KEYWORD
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utilization, medical services, demand, oriental medicine
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